Having an effective digital strategy is crucial for restaurant business success. Digital strategy is more than just having a website or facebook page. The digital technologies touches almost every area of the business inside the restaurant for smooth operations as well as outside the restaurant for customer engagement.
The following programs are designed to together provide an effective digital strategy for restaurants.
Digital Enablement of the Restaurant
Enabling the restaurant operations through digital technologies in the following restaurant operations:
1. Ordering 2. Fulfillment 3. Back-office 4. People 5. Supply chain 6. Business Intelligence 7. Finance 8. Infrastructure and 9. Marketing
Identifying opportunities to leverage digital technologies to improve one or more of these operational areas for optimum restaurant performance.
Content: 6 Training Modules, 30 Videos, 14 Worksheets
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[wpcourse course=”3″ /]
Create an engaging website for customer engagement
Having a website in this day and age is not an option, it is a must. Having a website is the first step of your digital engagement with your customers. In this program, I will should you 7 steps to setting up your website, blog and a mailing list for customer engagement. I will also show you how to create offers and run promotions from your website.
Content: 3 Training Modules, 10 Videos, 3 Worksheets
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Setting up your Restaurant Presence on Social Media
Dining out at a restaurant in itself is a social experience. Therefore, social media is an excellent platform to create buzz and generate interaction while connecting with guests. Facebook, Twitter and Pinterest provide an engagement platform for restaurants with their customers.
Content: 4 Training Modules, 12 Videos, 4 Worksheets
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[wpcourse course=”4″ /]
A Killer Digital Campaign to DOUBLE Sales in a Restaurant
The training program to teach and guide you step by step how to design, develop and execute an effective digital campaign to double sales in your restaurant business.
The digital campaign takes a holistic look at the restaurant systems to come up with the most effective digital strategy.
The digital strategy leverages the existing technologies present inside and outside the restaurant to meeting the doubling sales goals for the business.
Content: 5 Training Modules, 20 Videos, 4 Assessments
[wpcourse course=”5″ /]